I bring product sense, pattern recognition, and taste to early-stage teams.

Case Study Coming Soon

Mozilla Corporation

0-to-1 AI-Native Product Discovery

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Mozilla Corporation

0-to-1 AI-Native Product Discovery

Case Study Coming Soon

Mozilla Corporation

0-to-1 AI-Native Product Discovery

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Resin Recyclables

0-to-1 Activation Strategy and Product Design

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Resin Recyclables

0-to-1 Activation Strategy and Product Design

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Resin Recyclables

0-to-1 Activation Strategy and Product Design

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Confidential

Applied Cryptography and ML Systems

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Confidential

Applied Cryptography and ML Systems

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Confidential

Applied Cryptography and ML Systems

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Samsara

Product-led Growth

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Samsara

Product-led Growth

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Samsara

Product-led Growth

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Design Mentorship Program

Founder/Program Leadership

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Design Mentorship Program

Founder/Program Leadership

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Design Mentorship Program

Founder/Program Leadership

Case Study Coming Soon

T-Mobile

Information Architecture & Feature Prioritization

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T-Mobile

Information Architecture & Feature Prioritization

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T-Mobile

Information Architecture & Feature Prioritization

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Justworks

MVP Product Strategy and Design

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Justworks

MVP Product Strategy and Design

Case Study Coming Soon

Justworks

MVP Product Strategy and Design

Founders don’t lack data. They lack interpretation.

Hi, I'm Hendrika 👋. I help founders and teams cut through noise and decide what to build — sometimes that means shipping faster, running experiments, conducting research, or pausing to redefine the problem. Either way, I build products that hold up under real-world pressure. I've led strategy pivots inside large organizations, built 0-to-1 platforms, and taken ideas from hackathon to patent.
Right now, I'm focused on agentic trust and safety for consumers — making AI agents safer, more useful, and better aligned with the people who use them.