I bring product sense, pattern recognition, and taste to early-stage teams.
I bring product sense, pattern recognition, and taste to early-stage teams.
Resin Recyclables
0-to-1 Product Strategy and Design

Resin Recyclables
0-to-1 Product Strategy and Design

Case Study Coming Soon
Samsara
Product-led Growth
Case Study Coming Soon
Samsara
Product-led Growth
Case Study Coming Soon
Samsara
Product-led Growth
Mozilla Corporation
AI-Native Product Discovery
Case Study Coming Soon

Mozilla Corporation
AI-Native Product Discovery
Case Study Coming Soon


Mozilla Corporation
AI-Native Product Discovery
Case Study Coming Soon
Stealth
Applied Cryptography and ML Systems
CURRENTLY BUILDING

CURRENTLY BUILDING
Stealth
Applied Cryptography and ML Systems

Stealth
Applied Cryptography and ML Systems
CURRENTLY BUILDING

Design Mentorship Program
Founder/Program Leadership
Case Study Coming Soon

Design Mentorship Program
Founder/Program Leadership
Case Study Coming Soon


Design Mentorship Program
Founder/Program Leadership
Case Study Coming Soon

Resin Recyclables
Mobile Product Strategy and Design
Founders don’t lack data. They lack interpretation.
Hi, I'm Hendrika 👋. I help founders and teams cut through noise and decide what to build — sometimes that means shipping faster, running experiments, conducting research, or pausing to redefine the problem. Either way, I build products that hold up under real-world pressure. I've led strategy pivots inside large organizations, built 0-to-1 platforms, and taken ideas from hackathon to patent.
Founders don’t lack data. They lack interpretation.
Hi, I'm Hendrika 👋. I help founders and teams cut through noise and decide what to build — sometimes that means shipping faster, running experiments, conducting research, or pausing to redefine the problem. Either way, I build products that hold up under real-world pressure. I've led strategy pivots inside large organizations, built 0-to-1 platforms, and taken ideas from hackathon to patent.
Founders don’t lack data. They lack interpretation.
Hi, I'm Hendrika 👋. I help founders and teams cut through noise and decide what to build — sometimes that means shipping faster, running experiments, conducting research, or pausing to redefine the problem. Either way, I build products that hold up under real-world pressure. I've led strategy pivots inside large organizations, built 0-to-1 platforms, and taken ideas from hackathon to patent.